Which Touch Points Do Marketers Rate as Central to the Customer Experience?


The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences possible for their customers. Research by HBR found that companies who skillfully manage and execute […]

via Which Touch Points Do Marketers Rate as Central to the Customer Experience? — Designing: service, customer service, customer management

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