Youth Macrotrends of the year

Since we know megatrends and macrotrends are two different things we have called the post macro

and here they are

Our Berlin Field Trip 2014

A group of students and teachers of the Postgraduate Diploma in Coolhunting. Design and Global Trends of ELISAVA took, from the 25th to the 28th of November a field trip to Berlin to enjoy a learning experience outside the usual environment of the programme. During their stay in the German capital, the ELISAVA students participated in different activities which helped them explore the habits and trends in a place which is different from Barcelona.

It’s worth pointing out the workshops Berlin Underground in the Agora Collective with Daniela Marzavan, a teacher of the Hochschule für Technik und Wirtschaft (HTW), Smartphone Citizen Journalism, with the journalist Robb Montgomery, Berlin Mainstream in the former centre of the Western Berlin with the director of the Postgraduate programme, Jorge Rodríguez, and a Design Thinking workshop in Dark Horse with the expert in innovation Diemut Bartl.

The students of the School also made the Berlin Underground tour through the fashionable Kreuzberg  neighbourhood with Alternative Berlin and a tutorial for the Infographics final project with the designer and audiovisual producer Christian Schärmer from ProxiDesign.

This is the fourth year that the Master’s Degree in Research for Design and Innovation, MaRDI of which is part the Postgraduate Diploma in Coolhunting, bets on the field trip so that the students can have a different point of view for their final projects through activities and interviews to citizens from other cultures.

First MIDI / MaRDI Project Presentation: The Roadmap

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A great surprise for most of us was the first presentation of roadmaps this year. Clients, professors and alumni think this is a great group.

Just a month away from starting many objectives and paths are somehow clear and the relationship with the companies is on the rise. Different styles, different ways of approaching the challenges and a couple of clients in the audience made the presentation even more exciting.

At this point, It is good to have a map because from here a lot of things will grow, change and become a little bit more complex, and of course more interesting.  Congratulations to all teams for a hard work and the way you are commitment you show to your projects.

Presentación del libro Diseño de Propuestas de Valor en Barcelona

Originally posted on DesignThinkers Spain:

Screenshot 2014-10-17 12.30.33DesignThinkers Spain y el Máster en Investigación para el Diseño y la Innovación ( MIDI / MARDI ) en Elisava de Barcelona se complace en presentar el libro ” Diseño de Propuestas de Valor ” por Strategyzer .
El éxito internacional de Business Model Generation y Business Model Canvas (Modelo Canvas) nos inspiró para celebrar el lanzamiento de la secuela  – Diseño de Propuestas de Valor.
Queremos visionarios que desafían los enfoques tradicionales de negocio para cumplir, para revolucionar el campo de la Innovación y Estrategia mediante la introducción de más herramientas y enfoques estructurados que catalizan la creación de valor .Con la fuerza de esta comunidad global , todos juntos podemos cambiar la forma de hacer negocios , para siempre .

Estamos invitando a los entusiastas que se han pre – ordenado el nuevo libro para unirse a nuestro evento en Barcelona a la red, asistir a un Q &…

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Six Teams for Six Innovation Challenges at MIDI (MaRDI)

One week of work for achieving the conformation of six wonderful teams to develop six company challenges. Ensalava, Outboxers, Javi´s Angels, The Signers, Shapeless and Time dos Sonhos.

The projects run in real life, each one of the companies has selected a new or running project inside their activities to be reinforced with one MIDI teams for a whole semester. Companies get the commitment to involve the team, provide all the information and resources that can help MIDIs research and provide bright innovations to their client.

For the 2015/15 Season our partner companies are:

Telefónica: a regular MIDI partner since 2012 working on 2 two different projects both  linked to social relations, big data and information technologies. The first one runs into in mental health looking for understanding the environment and relations of patients and their families and the resources involved to carry a normal enjoyable life. The second project deals with trust,  The  task for this team will be to understand how as human develop trust among each other and how can technology help these processes.

Reimagine Food is a knowledge based company that provides research and innovation service to the food industry understanding the links between consumption, culture and technology our students will be involved in researching new ways to approach the digital food culture and link it to real life habits.

The Barcelona City Council department of Social Innovation has won the Bloomberg Philanthropies with the project Vincles that should build 20.000 trust networks for seniors in the city. Our MIDI team will deal with the challenge of developing gamified solutions to keep the players of these networks engaged, understanding their deepest interest and motivations to design a rewards system. Two industrial challenges start this season:

Mipol has manufactured toilets for buses, trucks and vents for more than 30 years, developing the hole process and implementing new technologies and materials for their clients, their clients are outside Spain and now they have the opportunity to innovate, a new scenario for materials, design technology and business opportunities for the company  will be discovered by the MIDIS.

Iberital is a Barcelona based industrial SME  that for 40 years has manufactured coffee machines for restaurants and home use, chose between the 150 most innovative companies in Europe Iberital requested research and ideas for new conceptual and technical developments for the next generation of products.

All challenges are big and complex, but all teams are talented and dedicated, as the adventure starts innovation start to flourish. here are our teams.

Graduations 2014: We will miss you guys!!

Well another cycle is complete and graduations came.

We are very happy and proud of all the hard work and results that showed up in the final presentations but in the other hand very sad another great group is leaving.

Just stay active, keep in contact and let´s do more things together soon!

To see the final project presentations please take a look at

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As a matter of Team.

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives.
It is the fuel that allows common people to attain uncommon results.”

Andrew Carnegie

      Today was the end of an important chapter, final presentations in the Design Thinking (DT postgraduate are almost over and my head was inevitably filled with some nostalgic thoughts I would like to share.

I studied fashion design, a rather individualistic way of creativity. I had never worked in a group project, and had never shared my ideas, let alone make them “our” ideas with anyone.
Design thinking has thought me that two heads think more than one. And five goods heads, like the ones I had the opportunity to work with this semester, think better than many.

But let´s start from the beginning, and by that I mean the “project selection day”.
I was late that day, and when I got to the classroom all the cool projects were taken.
There was one nobody had chosen, an outcast, an abandoned puppy. It was ours: I placed my name in the project, and four amazing people did too. They were trying to earn their place in one of the cool things, but in the end… what matters most?

We were a good team in the beginning, but today I can say without a doubt, we became an amazing team. All this time of Definition, Ideation, Creation, Prototyping, Testing…resulted in a great project, but most importantly in the birth of a great group of individuals working together to achieve the same goal.

I now know that it ´s not about the problem you choose to solve, it´s about how you bond with the people you are working with to solve it.
Choose your team, do not choose a project: choose friendship, choose intelligence, choose kindness, choose commitment.
Because, whatever the project, if you have the right people by your side, you will end up falling in love with it.

I don´t mean to brag about my team :) I think it´s of huge importance for the new students in our field to take this into account before blinding themselves with their individual preferences regarding a project.

Thank you for a great semester and good luck everyone!


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