Which Touch Points Do Marketers Rate as Central to the Customer Experience? — Designing: service, customer service, customer management

The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences possible for their customers. Research by HBR found that companies who skillfully manage and execute […]

via Which Touch Points Do Marketers Rate as Central to the Customer Experience? — Designing: service, customer service, customer management

Design Thinking for Brand Innovation

The process of design thinking has become an useful tool for solving many types of challenges, but especially for those related to the deepest human needs and beliefs.
Connecting brands and people require a user centered approach. That is why we have created a method and a workshop that help brand creators be more empathic and use trends research and innovation tools to build more coherent and human brands.














Enjoy some pictures of our 12 hour bootcamp.

8 Trend Research Projects

Project presentations are always stressing when you have worked for more than 4 months asking, analyzing, thinking, discussing, reading and gathering all kinds of information and sources about whatever is currently moving your client´s decisions.

This was no different. 8 real projects for 8 real companies have been elaborated by MIDI 7 MaRDI Teams since last September. Each of them with different demands and particularities, each client with a different expectation, ambition and resources.

From our point of view at the program most of them successful, from all the clients very surprising and from our students exhausting but gratifying (or at least that´s what we know!)

here some pictures of the final results i a new wonderful format that worked really well!

Thanks to those who accepted the invitation for the exhibition, thanks for the feedback and the comments, but most of all, thank for making this year an amazing new opportunity to evolve and grow a a program.



MIDI / MaRDI ELISAVA Joins Design Across Cultures

When Gijs and Marco proposed us to join the Design Across Cultures program at MediaLab Amsterdam it felt like a natural way to keep collaborating with them for many reasons:

MIDI / MaRDI´s  essence is highly intercultural, receiving since 2008 participants from all Spanish speaking countries in Latinamerica and with an even more diverse group in our English speaking version of the program, with people coming from Asia, Middle East, Europe, Brazil and North America.Screenshot 2016-02-03 11.49.02

In terms of content MIDI /MaRDI focuses on developing 3 main types of Innovation projects: Corporate Innovation for big companies, SME Acceleration for local companies and Social Innovation for NGO´s and Government. This helps our participants navigate different worlds and views of innovation, while developing team projects for different clients.

Our first 3-party project was an exciting collaboration in 2012 with Cirque du Soleil and Ringling College in Florida USA. It went se well that we knew it will be great to exchange and learn from the Fields of View team in Bangalore and Medialab students in Amsterdam ,all teams working with different methodologies and backgrounds but in the same field.

Screenshot 2016-02-03 11.49.19This year the opportunity of also collaborating with Cisco Systems in a Smart Cities project matched perfectly with us, not only because of us being located in the number one Smart City in the planet but also because the topic has been present in past projects within our program. MediaLab is a perfect environment for this type of adventures and we are both delighted with the collaboration.

Even thou some of the time our Barcelona team seemed to be ¨out of scope¨ (because of using different research methods and not focusing on the development of final solutions but understanding its causes), sharing our findings and explaining our vision, hopefully helped other teams, to better approach the context and the research necessities a design process demands. It certainly helped us see how crucial the bottom-up approach and a user centered attitude are.

At the end, our team provided the project with a ¨big picture¨ approach, our focus stayed on understanding the causes, drivers and trends that influence the current lack of responsible consumption and those behaviours first world inhabitants have. We realised our cities may be smart in their infrastructure but not yet so smart in social and sustainability terms.

Discovering that the real relationship of people with a ¨smart city¨ environment is not only technological, makes citizens opinions, their consumption and production of e-waste so relevant, that led  the team to the construction of opportunity scenarios for Cisco, the city Inhabitants and the city government in the new field of Socially Smart Cities.

Next semester, the challenge will continue with the prototyping and testing of these scenarios, that  are strongly based in our users and trends research. We wish to thank everyone in the project for the interesting conversations, that provided valuable feedback to identify opportunities around this big change to come!

Screenshot 2016-02-03 11.48.26

Kiwwi colabora con Portolà

Fundació Portolà


Hace unos meses la Universidad ELISAVA (Escuela Superior de Diseño y Ingeniera de Barcelona) dio la posibilidad de que sus alumnos pudieran realizar el proyecto de final de carrera con algunas empresas y/o entidades reales.

Nuestra Fundación fue una esas entidades que se presentaron y tuvimos la suerte de ser seleccionados por un grupo de alumnos: KIWWI.

Para realizar su proyecto necesitaban conocernos y realizar una amplia investigación sobre nuestra actividad de negocio, servicios y productos que ofrecemos. Por ello, queremos compartir con vosotros una serie de vídeos que dichos alumnos han realizado sobre nuestra Fundación:

  1. Vídeo Teaser de la Fundación Portolà
  2. Vídeo Entrevistas a integrantes de la Fundación Portolà
  3. Vídeo sobre un día de Inmersión en Manipulados Industriales de la Fundación Portolà

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Strategic Design Training en UCAL Lima

Jorge Rodriguez Blog

UCAL Lima Miércoles 13 de Enero del 2016

Jorge Rodriguez Nieto, representante de ELISAVA, primera Escuela de Diseño inaugurada en España en 1961, nos visitó para dirigir  Strategic Design Training, semana internacional enfocada en el Diseño Gráfico.

Durante esta semana, se realizaronworkshops para docentes y alumnos enfocados en el futuro del diseño, nuevas estrategias, nuevos sistemas de aprendizaje, research,mentoring, entre otros. El evento, dirigido a docentes y estudiantes, estuvo a cargo de Rodriguez Nieto, con quien tuvimos el placer de conversar y ahondar más en estos tópicos.

1. ¿Qué podemos entender por co-creación en Diseño Gráfico?

Co-creación en términos generales, es la capacidad de creación colectiva. Si nos referimos al Diseño Gráfico, no se limitaría simplemente a trabajar en equipo con otros diseñadores o artistas visuales, sino en involucrar al usuario final, al consumidor, al medio (revista, impresor, etc.) y por qué no…

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Researching Trends in Lisbon

Lisbon is becoming one of the most interesting cities in southern Europe, not only because of the wonderful light, the beautiful architecture and the amazing gastronomy but because of the way new generations of entrepreneurs, creatives and locals are conceiving their own future.

Beyond the massive renovation of abandoned buildings and public spaces, Lisboetas have a tasteful way of embracing the new millennium and creating a new image of their city and their lives. All across Lisbon you can  breath change, see signs of the future bust mostly  feel the work of many people, setting new standards  and exploring ways to feature their history and traditions with a new mindset.

Social and business innovation are on the raise as it is tourism and also, an international community, that positively contaminates and helps local trends grow, hopefully beyond their borders.

Let´s keep an eye on Lisbon, while we discover more signals of its future.

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