First MIDI / MaRDI Project Presentation: The Roadmap

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A great surprise for most of us was the first presentation of roadmaps this year. Clients, professors and alumni think this is a great group.

Just a month away from starting many objectives and paths are somehow clear and the relationship with the companies is on the rise. Different styles, different ways of approaching the challenges and a couple of clients in the audience made the presentation even more exciting.

At this point, It is good to have a map because from here a lot of things will grow, change and become a little bit more complex, and of course more interesting.  Congratulations to all teams for a hard work and the way you are commitment you show to your projects.

Presentación del libro Diseño de Propuestas de Valor en Barcelona

Originally posted on DesignThinkers Spain:

Screenshot 2014-10-17 12.30.33DesignThinkers Spain y el Máster en Investigación para el Diseño y la Innovación ( MIDI / MARDI ) en Elisava de Barcelona se complace en presentar el libro ” Diseño de Propuestas de Valor ” por Strategyzer .
El éxito internacional de Business Model Generation y Business Model Canvas (Modelo Canvas) nos inspiró para celebrar el lanzamiento de la secuela  – Diseño de Propuestas de Valor.
Queremos visionarios que desafían los enfoques tradicionales de negocio para cumplir, para revolucionar el campo de la Innovación y Estrategia mediante la introducción de más herramientas y enfoques estructurados que catalizan la creación de valor .Con la fuerza de esta comunidad global , todos juntos podemos cambiar la forma de hacer negocios , para siempre .

Estamos invitando a los entusiastas que se han pre – ordenado el nuevo libro para unirse a nuestro evento en Barcelona a la red, asistir a un Q &…

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Six Teams for Six Innovation Challenges at MIDI (MaRDI)

One week of work for achieving the conformation of six wonderful teams to develop six company challenges. Ensalava, Outboxers, Javi´s Angels, The Signers, Shapeless and Time dos Sonhos.

The projects run in real life, each one of the companies has selected a new or running project inside their activities to be reinforced with one MIDI teams for a whole semester. Companies get the commitment to involve the team, provide all the information and resources that can help MIDIs research and provide bright innovations to their client.

For the 2015/15 Season our partner companies are:

Telefónica: a regular MIDI partner since 2012 working on 2 two different projects both  linked to social relations, big data and information technologies. The first one runs into in mental health looking for understanding the environment and relations of patients and their families and the resources involved to carry a normal enjoyable life. The second project deals with trust,  The  task for this team will be to understand how as human develop trust among each other and how can technology help these processes.

Reimagine Food is a knowledge based company that provides research and innovation service to the food industry understanding the links between consumption, culture and technology our students will be involved in researching new ways to approach the digital food culture and link it to real life habits.

The Barcelona City Council department of Social Innovation has won the Bloomberg Philanthropies with the project Vincles that should build 20.000 trust networks for seniors in the city. Our MIDI team will deal with the challenge of developing gamified solutions to keep the players of these networks engaged, understanding their deepest interest and motivations to design a rewards system. Two industrial challenges start this season:

Mipol has manufactured toilets for buses, trucks and vents for more than 30 years, developing the hole process and implementing new technologies and materials for their clients, their clients are outside Spain and now they have the opportunity to innovate, a new scenario for materials, design technology and business opportunities for the company  will be discovered by the MIDIS.

Iberital is a Barcelona based industrial SME  that for 40 years has manufactured coffee machines for restaurants and home use, chose between the 150 most innovative companies in Europe Iberital requested research and ideas for new conceptual and technical developments for the next generation of products.

All challenges are big and complex, but all teams are talented and dedicated, as the adventure starts innovation start to flourish. here are our teams.

Graduations 2014: We will miss you guys!!

Well another cycle is complete and graduations came.

We are very happy and proud of all the hard work and results that showed up in the final presentations but in the other hand very sad another great group is leaving.

Just stay active, keep in contact and let´s do more things together soon!

To see the final project presentations please take a look at

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As a matter of Team.

“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives.
It is the fuel that allows common people to attain uncommon results.”

Andrew Carnegie

      Today was the end of an important chapter, final presentations in the Design Thinking (DT postgraduate are almost over and my head was inevitably filled with some nostalgic thoughts I would like to share.

I studied fashion design, a rather individualistic way of creativity. I had never worked in a group project, and had never shared my ideas, let alone make them “our” ideas with anyone.
Design thinking has thought me that two heads think more than one. And five goods heads, like the ones I had the opportunity to work with this semester, think better than many.

But let´s start from the beginning, and by that I mean the “project selection day”.
I was late that day, and when I got to the classroom all the cool projects were taken.
There was one nobody had chosen, an outcast, an abandoned puppy. It was ours: I placed my name in the project, and four amazing people did too. They were trying to earn their place in one of the cool things, but in the end… what matters most?

We were a good team in the beginning, but today I can say without a doubt, we became an amazing team. All this time of Definition, Ideation, Creation, Prototyping, Testing…resulted in a great project, but most importantly in the birth of a great group of individuals working together to achieve the same goal.

I now know that it ´s not about the problem you choose to solve, it´s about how you bond with the people you are working with to solve it.
Choose your team, do not choose a project: choose friendship, choose intelligence, choose kindness, choose commitment.
Because, whatever the project, if you have the right people by your side, you will end up falling in love with it.

I don´t mean to brag about my team :) I think it´s of huge importance for the new students in our field to take this into account before blinding themselves with their individual preferences regarding a project.

Thank you for a great semester and good luck everyone!

So.. What is it that you do exactly?

As the end of our university career draws near, and as we get ready to launch into the next adventures in our professional lives, here’s a question to think about: What is it exactly that you do? To be honest, I cannot count how many times this question has been directed to me, especially in the past months – as the job hunt began.


So, what is it that we do? And what exactly does design thinking mean? We learn about it in the classes, workshops, and lectures we attended. We apply it in all our projects, and spend hours upon hours going back and forth between ideas, research, prototyping, and coolhunting. But does this really mean anything to prospective employees?


On my recent travels to Lebanon, I learned that what I have been studying in the past nine months is not familiar to the professionals of the country. By going on job interviews and explaining what “design thinking” is, I wound up with blank stares and quite a few surprised reactions. But why? Granted, before going to the homeland I did my part of the research and saw how little the aspect of Design Thinking is integrated in not only companies, but also on the academia level. Nevertheless, with that in mind, I still sent out my curriculum vitaes and hoped for the best.


My initial intent was to introduce Design Thinking to the universities in Lebanon. Yes, I wanted to teach – and still do. Ideally, I wanted to be one of the persons who help in the launching of such a powerful program, to equip future students with what they need to develop solutions in the most effective ways. I know for a fact that if we train students at an early stage to research and research some more before starting a sketch or a model, this methodology will stick and accompany them throughout their careers.


However. The universities I interviewed with – and I interviewed with three, two of them are of the elite universities in Lebanon – were a bit hesitant to launch a new course (not program, just course) without “testing the waters first”. I did get a couple of good suggestions from one of the elite schools, telling me that I could give workshops and talks to students as a first step. Not bad… for a first step.


The bigger problem we are facing in developing countries (to state it nicely), is that companies and employers are that much more skeptical about spending an extra $10,000 on researching, when they could easily just, you know, start working on the project. There is little awareness about the importance of that first stage in a project, and about how much money and time those extra $10,000 could save the company. So basically, there is a STEEP uphill battle for all design thinkers in Lebanon. Speaking of which, there are quite a few of us who have studied Design Thinking abroad and are now moving back home to try and use it to solve the country’s abundance of problems. But that is a topic for a whole other post.


I realize that I went on and on about Lebanon in this post, but this is an issue that has been on my mind, and I am sure a few of us will run into the same problem as we graduate and leave to start a new page somewhere else. I believe that what we learned here at ELISAVA is a very powerful tool, and we are catching the wave as it begins. We will do big things with this someday, and we WILL figure out how to get people to believe in what we do.


And with that I say: Best of luck to each and every one of you!


Traveling to Amsterdam

This year we have packed our suitcases and flew to Amsterdam. The Dutch capital offers apart from an inspiring environment, many innovation initiatives and people working on new ways to re-think the world and improve standards.

Our first stop was  A-Lab an amazing space motivating the cities best innovator to develop startups and social initiatives. Amsterdam seems to be blooming in new business  models and innovative startups. We also visited other companies and creative spaces dealing with innovation, methodologies and challenges related to service design, innovation projects, and new markets

The MiDI teams pitched their projects to  experts, got feedback and information, tips for solving issues new points of view and a lot of encouragement from amazing entrepreneurs, academics and professionals in town. Thanks a lot to Marieke, Saskia, Peter, Kirsten, Jeroen, Boujke, and the DesignThinkers group Space for sharing.

Thanks to Rodolfo Nevarez for the Images!

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